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Discovering God

During the late 1970’s, the province of Ontario was in the middle of a tourism slump. The conservative government under Premier William Davis, decided to hire an advertising firm in order to revitalize the tourism industry. The result of that process led to what was known as the “Yours To Discover” campaign that gave rise to a new provincial slogan. In 1982, approximately forty years ago, this new slogan was now placed upon every license plate in Ontario. The surprising result of this campaign was that in its first year, 88% of all Ontarians took their family vacation in Ontario rather than travelling abroad. They discovered how many amazing places were right in front of them, in their own home province. 

YOURS TO DISCOVER

The phrase “Yours To Discover” wasn’t just a marketing firm’s best attempt to rescue the tourism industry or a phrase placed upon the bottom of each license plate. No, it was so much more than that. It became our identity as a province. It became a moment that inspired a generation to love and appreciate what was all around them each and every day. It was a call that beckoned us to come, to move beyond our pretexts, and discover all that this beautiful province had to offer. 

GOD IS BECKONING US TO DISCOVER HIM

I don’t think that God would ever want to limit Himself to a marketing strategy or a public relations plan. However, if He could plant a thought in each of our hearts today, it would be to inspire us to discover all that He is and all that He wants to be in our lives. He would want us to courageously journey beyond what someone else knows about Him and have the intentionality to discover Him and His heart for you. God is calling us to discover His nature, His attributes, and His character. When we find our Creator and discover Him, we will find our true identity and the reason we were created. God has the blueprint for your life and wants to reveal that to you but He is simply asking us today, “Will you, with child-like faith, journey towards a deeper discovery of who He is?” It is a journey that is well worth the investment because the return has eternal consequences. 

Jeremiah 29:13 [NCB] – “When you search for Me, you will find Me. When you seek Me with all your heart.” 

Seeking God is a journey of discovery that will be so fulfilling and so rewarding. There is nothing like intimately knowing the One who created you and placed His image and identity in you. There is nothing like the peace you have when you are aligned with His heart and His thoughts. There is no greater joy than living in the center of His will and His purpose. Discover God today! You will never be disappointed!